Rightmove is one of the most successful mediums for advertising a property for sale or rent. However, private sellers and landlords are not allowed to place properties on the site.
Rightmove only deal with professional sellers, and as a consequence the only way a private seller can advertise on the site is to sign up with an estate agency that offers this form of advertising. Agencies pay a subscription which enables them to advertise multiple properties at any given time.
When you are choosing an estate agent, always check what each agent’s package includes. For instance, every Yopa bundle includes a Rightmove advert, and our fees page shows what else is included. There are also options for premium and featured property listings.
Is Rightmove the market leader?
Rightmove is visited by millions of buyers and tenants every month and has dominated the UK housing market since 2000. It is an incredibly effective advertising platform, now used by thousands of estate agents selling properties both at home and abroad.
Although not cheap by any stretch of the imagination, most would argue that its effectiveness far outweighs the overall cost. As mentioned previously, Rightmove prefers to make its money directly from estate agents rather than through individual vendors or buyers, and an agent will purchase a package allowing them to advertise hundreds, even thousands, of different properties throughout the year.
What is the cost to estate agents?
Rightmove offers a range of packages to agents depending on their requirements and works together with agencies to ensure that they purchase the correct package; there is one for new start-ups, looking to keep costs down, all the way through to the big guns.
In 2025, the average revenue per advertiser was £1,621 per month (a 6% increase from 2024), with customer numbers hitting 19,272.
Why should your house be advertised on Rightmove?
Selling privately, for anyone other than a seasoned property marketer, can be a huge headache.
Once a property has been on the market for more than a few months, especially during peak selling times, it becomes an ‘old chestnut’ leaving it open to cheeky offers.
Conversely, once an owner hands over the sale of a property to a professional who advertises on Rightmove, the amount of visibility that property receives will be boosted overnight, greatly enhancing the chance of a quick sale. Other benefits of advertising your home on Rightmove include:
- Your property will be seen online by millions of people, both in the UK and worldwide. Rightmove notes that “over 80% of all time spent on property portals is on Rightmove.”
- The agent will take care of all enquiries, supplying additional photos and information.
- The agent will arrange viewings (if required) and communicate directly with all parties.
- The agency will negotiate the purchase price between the buyer and seller.
- Your fee to an online estate agent or commission to a high street agency remains the same, regardless of the Rightmove costs.
In terms of logistics, many estate agencies will use a “data feed” which will automatically upload their property listings to Rightmove. However, some smaller agencies may choose to upload individual properties manually. All potential buyer enquiries are sent directly to the estate agent who is advertising the property, allowing them to make contact quickly in order to answer questions and arrange viewings.
Will using an online agent guarantee advertising on Rightmove?
The short answer is no!
Some of the smaller online estate agents have basic packages which only include advertising on the parent site, which is far too limiting. You need your property to be seen by as many people as possible after all.
By selecting a package from an online agent which includes Rightmove advertising, you could potentially save a considerable amount of money compared to the commission fees of a high street agency, all whilst receiving a comparable amount of online marketing visibility. As online agencies are constantly evolving, it’s important to thoroughly research what is included in each individual package.
The internet is where it’s at
Taking into consideration that around 98% of all property searches now begin online, making sure that your home is advertised on one of the UK’s largest property portals is essential.
In 2025, consumers spent 16.8 billion minutes on Rightmove’s website and apps, a 2% increase from 2024. Very few house hunters start their search looking in agency windows, scouring through newspapers or even visiting individual agents’ websites these days and for the 15th year in a row, Rightmove was a more popular Google search term than property for sale. This is why properties must be advertised on a portal that counts.
